Public Relations Agency - Strategies & Services | CoFactor

Build your profile and connect and engage with your audiences

The speed and scale of disruption and the hyper transparency of today’s online and social media environment demands consistent communication to grow and sustain a great company. Stakeholders expect companies and brands to be ‘human’ in their interactions and principled in their actions. The most successful do so by harnessing public relations and regularly connecting and engaging their audiences.

A leading PR agency, CoFactor works with clients to build their profile and ensure their stakeholders know and are consistently reminded of how they are: living their purpose, creating and building value, driving innovation, looking after its people, and making a positive impact. We help organisations create a clear, purposeful corporate narrative, and organise and simplify their messaging. We create compelling stories and content, and promote them across the company’s internal and external platforms to connect, engage and ultimately grow the organisation.

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Build your profile

We'll help you build a strong profile and visible presence to communicate your value to those that matter. We'll ensure you cultivate the right perception, build trust and credibility, demonstrate your capability and remain relevant.

Produce a compelling narrative and strategic messaging

A powerful strategic narrative paints a picture of how a company’s past, present, and future fit together in a broader strategic context. It enables companies to give its stakeholders a common framework for: understanding the organisation; the context in which it operates; and the journey it is on. We work with companies to develop an integrated PR strategy including a strategic narrative that tells a compelling story. From this, we build key company messaging, the ‘scaffolding’ for all communications - simple, consistent and impactful - to assist the organisation to engage with and influence its stakeholders.

Tell your story

Stories help us distill large, complex ideas and important messages into something meaningful and memorable. They inspire us, drive change and apply significance and meaning to facts. An experienced public relations firm, we help organisations embrace their purpose and transform their company strategy into a compelling story that resonates. We use stories to differentiate the company and reinforce the role your organisation plays in your customers and stakeholders professional and personal lives.

Communicate your purpose

Stakeholders are increasingly demanding that the organisations they are involved with serve a social purpose and demonstrate how the company makes a positive contribution to society. We help clients define their purpose and weave it into a strong corporate narrative. The corporate narrative tells the story of who you are and why you exist. This connects the organisation more deeply to stakeholders and helps drive long-term profitability.

Drive a creative, digital content strategy

Creativity is a crucial element of any modern business strategy because it is a differentiator. We invest the time upfront to understand your strategic objectives and the audience you are targeting and how to best bring your brand to life online with a fully integrated digital strategy. Through our public relations service, we develop authentic and purpose-driven content utilising your unique voice to create a genuine connection with your stakeholders. We then collaborate with the best content creators and partners to bring your stories to life across your online and social channels.

Gain proactive media coverage

Traditional media remains a highly valuable method of communicating the company story. Peak media outlets are a visible, trusted source and they rank highly in search engines. They help to shape the content people see when seeking out your company. CoFactor is a public relations agency that leverages our understanding of what makes a compelling story combined with existing relationships with leading journalists and media contacts to help clients get prominent media coverage. Our services extend to boosting clients’ online searchability and profile through leading online magazines, news outlets and blogs.

Build an engaging online presence

Your online and search engine presence impacts: your reputation; credibility; brand awareness; customer and client trust; and ultimately, clicks and sales. CoFactor helps clients: create a professional web presence; build their company profile online; manage social media accounts; shape their online search results; monitor and analyse company reviews and social comments; and ensure a consistent and engaging online presence.

Increase employee engagement

Companies with more engaged employees have greater profitability and consistently outperform the competition. We help drive employee engagement and organisational alignment by ensuring the workforce understands and shares the company purpose, its values and strategy and knows their place in it. We assist company leaders in refining their narrative to communicate with clarity, set clear directions, and build trust through authentic, transparent two-way communication. Our experience in complex internal communications means we can support and ensure the workforce is aligned and connected - shaping a positive employee experience.

Demonstrate your Corporate Social Responsibility

Stakeholders are hungry to know what companies are doing to create a positive impact. They expect them to engage the world around them and demonstrate a positive influence on society. An experienced PR company, we help companies prepare Environmental, Social and Governance (ESG) and Corporate Social Responsibility (CSR) roadmaps, aligned to their purpose and strategy. We tell this story to employees, investors and key groups who exert a strong influence on business reputation.

Our experience

CoFactor’s team has decades of combined experience in senior roles across communication, corporate affairs, public relations and media for large and ASX listed companies. From small businesses to multinationals, we have helped numerous businesses get to the heart of: who they are, who they serve, how they make a difference; and tell a consistent, compelling story to their audience.

We have achieved significant media coverage; built public relations campaigns; created detailed company CSR reports; helped companies communicate through major change; and guided leaders to engage their teams and tell inspiring stories that connect and build alignment. We know how to tell a great story and we work with some of the best digital strategists and creatives to ensure organisations build their profile, align with stakeholders and consistently communicate their story.

Our experienced team has been involved in:

Helping large companies develop a pipeline of proactive content in order to demonstrate a compelling and consistent story of purpose and value creation: Helping large companies develop a pipeline of proactive content in order to demonstrate a compelling and consistent story of purpose and value creation
Creating a communication and public relations strategy to activate a leading entertainment brand’s purpose, ensuring it was top of mind for employees and as a differentiator for customers: Creating a communication and public relations strategy to activate a leading entertainment brand’s purpose, ensuring it was top of mind for employees and as a differentiator for customers
Creating a new company narrative and comprehensive messaging framework for an AFR Fast-100 company. This was to align its communication with its clients’ expectations, which resulted in better understanding, stronger relationships and a material uplift in company revenue: Creating a new company narrative and comprehensive messaging framework for an AFR Fast-100 company. This was to align its communication with its clients’ expectations, which resulted in better understanding, stronger relationships and a material uplift in company revenue
Producing a PR and content strategy roadmap for a range of SMEs to differentiate their growing company and build a strong employer-brand to attract top talent: Producing a PR and content strategy roadmap for a range of SMEs to differentiate their growing company and build a strong employer-brand to attract top talent
Preparing a social media strategy for an AFR Fast-100 company (turning over $80m annually) to creatively tell their story and profile team members in order to grow interest in the company: Preparing a social media strategy for an AFR Fast-100 company (turning over $80m annually) to creatively tell their story and profile team members in order to grow interest in the company
Formulated communication strategies for large Australian companies to help them bring the company strategy to life for their teams. This ensured employees related to the key objectives and understood what they needed to do to drive the company forward: Formulated communication strategies for large Australian companies to help them bring the company strategy to life for their teams. This ensured employees related to the key objectives and understood what they needed to do to drive the company forward
Working with clients in both growing and established companies to build a professional online presence, which led to increased stakeholder engagement and a greater understanding and perception of their organisation: Working with clients in both growing and established companies to build a professional online presence, which led to increased stakeholder engagement and a greater understanding and perception of their organisation
Delivering a major Australian company’s inaugural CSR strategy, which demonstrated to internal and external stakeholders its commitment to sustainable practices: Delivering a major Australian company’s inaugural CSR strategy, which demonstrated to internal and external stakeholders its commitment to sustainable practices
Helping company leaders build and execute a clear internal communication strategy that promoted transparency, and encouraged employees to talk openly and engage in giving and receiving feedback: Helping company leaders build and execute a clear internal communication strategy that promoted transparency, and encouraged employees to talk openly and engage in giving and receiving feedback
Helping large businesses align their CSR initiatives with their company purpose and values, which resulted in better alignment and company outcomes: Helping large businesses align their CSR initiatives with their company purpose and values, which resulted in better alignment and company outcomes
Working with company founders and leaders to deliver a compelling purpose, statement and preparing a communication strategy to engage with its stakeholders: Working with company founders and leaders to deliver a compelling purpose, statement and preparing a communication strategy to engage with its stakeholders
Using PR to generate compelling and contemporary stories and seeding them to prominent journalists, which resulted in multiple favourable headline articles that helped position and achieve company outcomes: Using PR to generate compelling and contemporary stories and seeding them to prominent journalists, which resulted in multiple favourable headline articles that helped position and achieve company outcomes